Despite growing interest in novel treatments for anorexia nervosa, outcomes remain poor – often not because existing interventions are inherently ineffective, but due to systemic barriers that hinder their delivery. Written by a person with lived experience, this article critiques the prioritisation of innovation over implementation, highlighting how funding structures, methodological limitations and ethical practices in research can exacerbate inequalities and constrain real-world impact. It explores the untapped potential of existing treatments, the ethical complexities of researching anorexia nervosa and the risks of reinforcing false dichotomies – such as those between old and new, promise and futility, and body and mind. The paper argues for an integrated approach that values both innovation and refinement, closing current gaps in knowledge and treatment through greater collaboration across disciplines. Recommendations are made to support the orientation of research and care systems towards more effective, personalised and just treatment for anorexia nervosa.