Social entrepreneurs face a dilemma. When making decisions about corporate giving, should they prioritize groups with whom they share some historical, national, or emotional tie or should they maximize the overall effectiveness of their contributions? According to a thesis I call “associationist priority,” the moral reasons to favor stakeholders with whom the entrepreneur shares an associative relationship trump the reasons to promote the impartial good. An important component of the argument for associationist priority is the premise that some nonvoluntary associations, including those between corporations and members of their communities, create special moral obligations. This essay argues against associationist priority by way of denying nonvoluntary associative obligations generally. This expands the moral discretion corporate social entrepreneurs enjoy both in how they give and to whom they give.