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Factors Influencing Southern Dairy Farmers' Choice of Milk Handlers

Published online by Cambridge University Press:  28 April 2015

S. K. Misra ,
D. H. Carley  and
S. M. Fletcher
S. K. Misra
Affiliation:
Department of agricultural economics, Texas Tech University
D. H. Carley
Affiliation:
Department of agricultural and applied economics, Georgia Experiment Station, College of Agricultural and Environmental Science, University of Georgia
S. M. Fletcher
Affiliation:
Department of agricultural and applied economics, Georgia Experiment Station, College of Agricultural and Environmental Science, University of Georgia
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Abstract

Survey data of 2,538 dairy farmers located in 12 southern states were used to analyze the factors influencing farmers' choice of milk handlers. Results from a qualitative response model indicate that a combination of price and non-price factors contribute to dairy farmers' attitudes toward their milk handlers. Specifically, the decision to change milk handlers was significantly influenced by prices paid and deductions charged. However, non-price factors including field services, friendly personnel, and loyalty to a handler contributed to the longer term affiliation of dairy farmers with their milk handlers.

Keywords

dairy farmersmilk handlersmarket channelsqualitative response

Information

Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 25 , Issue 1 , July 1993 , pp. 197 - 207
Copyright
Copyright © Southern Agricultural Economics Association 1993

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