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6 - Communication

Published online by Cambridge University Press:  11 September 2025

Marcus Enoch
Affiliation:
Loughborough University
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Summary

Increasing concerns about man-made climate change among the public caused by increasingly erratic and extreme weather events during the 2010s and early 2020s finally compelled governments globally to jointly commit to dramatically reducing their carbon reductions as close to zero as possible by 2030. Consequently, societies everywhere saw a fundamental restructuring in how life was lived. For instance, power generation was switched from coal and gas to solar, water and wind; businesses and citizens were first exhorted, and then heavily taxed, to reduce energy use; and community ground pumps became commonplace. Farms and factories were re-organized (sometimes forcibly) on ‘sustainable development’ principles, and new taxes were levied on agricultural products and manufactured goods to reduce consumption and the associated carbon. Companies were ‘encouraged’ to minimize commuting through adopting a community ‘labourhood’-based model of working and to localize their supply chains as far as possible. Petrol and diesel were rationed, as were flights through individual tradable climate permits; and deliveries were consolidated at local hubs to enable the majority of smaller parcels to be delivered by automated flying drones and dropped directly into people's homes through so-called ‘santa chutes’ (namely, re-purposed chimneys). Next, new communities were organized on LEGO WURLD principles whereby: (1) homes and other buildings were made of modules that could be added and removed when required; (2) residents could shrink or grow their land allocations according to need (and pay accordingly); and (3) utility services and low-impact roads were routinely diverted to best fit the needs of the community. Finally, governments and industry invested heavily in virtual communication technologies and 3D printing with associated pipelines to transport the raw materials, in an effort to minimize the energy needed for moving people and goods.

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Chapter
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Roads Not Yet Travelled
Transport Futures for 2050
, pp. 83 - 97
Publisher: Bristol University Press
Print publication year: 2025

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  • Communication
  • Marcus Enoch, Loughborough University
  • Book: Roads Not Yet Travelled
  • Online publication: 11 September 2025
  • Chapter DOI: https://doi.org/10.46692/9781529232202.008
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  • Communication
  • Marcus Enoch, Loughborough University
  • Book: Roads Not Yet Travelled
  • Online publication: 11 September 2025
  • Chapter DOI: https://doi.org/10.46692/9781529232202.008
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Communication
  • Marcus Enoch, Loughborough University
  • Book: Roads Not Yet Travelled
  • Online publication: 11 September 2025
  • Chapter DOI: https://doi.org/10.46692/9781529232202.008
Available formats
×