Spokespeople play a critical role during health emergencies in communicating credible, accurate, and actionable messages to the public. Effective spokespeople not only gain the public’s support during health emergencies but also personalize the health agency. Through professionalism, trustworthiness, authenticity, reliability, and clear communication, spokespeople build trust with the public each time they address the media or deliver a speech. This chapter describes the role of a spokesperson and why this role is critical to emergency response operations. It outlines ideal characteristics of a spokesperson including professionalism, experience working with the media, involvement with decision-making, trustworthiness, charisma, clarity of speech, and relatability. This chapter explains common spokesperson pitfalls and practical tips on how to avoid them. Media briefing and interview techniques on how to communicate effectively with the media are included. Agenda setting theory is described. A student case study uses the Crisis and Emergency Risk Communication framework to analyze the communication of Dr. Nirav D. Shah, director of Maine’s Centers for Disease Control and Pevention, during the COVID-19 outbreak. End-of-chapter reflection questions are included.