Book contents
- Risk Communication in Public Health Emergencies
- Reviews
- Risk Communication in Public Health Emergencies
- Copyright page
- Contents
- List of Case Study Contributors
- Chapter 1 Why You Need to Care about Emergency Risk Communication
- Part I Precrisis Planning
- Part II Communicating during a Health Emergency
- Chapter 6 Initial Messages during a Health Emergency
- Chapter 7 Maintenance Messages during a Health Emergency
- Chapter 8 Communicating during Long Public Health Emergencies
- Part III Communicating and Planning after a Health Emergency
- Part IV Crisis Leadership
- Index
- References
Chapter 8 - Communicating during Long Public Health Emergencies
Creating Health Communication Campaigns
from Part II - Communicating during a Health Emergency
Published online by Cambridge University Press: 05 June 2025
Book contents
- Risk Communication in Public Health Emergencies
- Reviews
- Risk Communication in Public Health Emergencies
- Copyright page
- Contents
- List of Case Study Contributors
- Chapter 1 Why You Need to Care about Emergency Risk Communication
- Part I Precrisis Planning
- Part II Communicating during a Health Emergency
- Chapter 6 Initial Messages during a Health Emergency
- Chapter 7 Maintenance Messages during a Health Emergency
- Chapter 8 Communicating during Long Public Health Emergencies
- Part III Communicating and Planning after a Health Emergency
- Part IV Crisis Leadership
- Index
- References
Summary
COVID-19 revealed that sometimes health emergencies do not end in a few days, weeks, or months. Health agencies do not often respond to multiyear health emergencies, but when they do they need to be able to incorporate health communication campaigns within the maintenance phase of the health emergency. This inclusion of a health communication campaign within emergency risk communication and the maintenance phase of the Crisis and Emergency Risk Communication framework has not been explicitly addressed in the emergency risk communication literature. This chapter adds knowledge to the field of emergency risk communication by outlining the importance of integrating health communication campaigns into multiyear emergency responses. This chapter looks at health communication campaign principles and how to use them when health emergencies linger in the maintenance phase for years. It also takes a deeper dive into theories that can support the development of emergency health communication campaigns. The case study looks at vaccine uptake based on the effectiveness of the of US COVID-19 "We Can Do This" health communication campaign. End-of-chapter reflection questions are included.
Keywords
Information
- Type
- Chapter
- Information
- Risk Communication in Public Health EmergenciesPractical Guidance Rooted in Theory, pp. 201 - 224Publisher: Cambridge University PressPrint publication year: 2025
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