Latinx comics articulate popular understandings of Latinidad. However, in recent years, Latinx comics, like comics broadly, have become closely aligned with the university. Although much has been written about comics as objects of study, less has been said about the university as a site of publication. The shift in publication sites from small publishers to university presses entwines the comic book with the university’s thought and material conditions. While acknowledging how this open spaces for Latinx creators, the chapter investigates how this shift impacts Latinx thought. Do Latinx comics conform to academic understandings of Latinidad when published by a university? Can comics still incite vernacular understandings of Latinidad? Focusing on Alberto Ledesma’s Diary of a Reluctant Dreamer, the anthology Tales from La Vida, and Leigh-Anna Hidalgo’s “augmented fotonovelas,” the chapter considers how artists negotiate the university’s influence. The chapter also shows how comic book aesthetics and the history of Latinx image-text cultural forms point us to forms of thought that resist, challenge, and supplement academic understandings.