Book contents
- The Language of Memes
- The Language of Memes
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- 1 Why Study Memes from the Linguistic Perspective?
- 2 Memes and Multimodal Figuration
- 3 Image Macro Memes
- 4 Labelling Memes
- 5 Memetic Grids
- 6 Memetic Use of Personal Pronouns
- 7 Say, Tell, and Be Like Meme Constructions
- 8 Embedding Discourse Spaces without Say Verbs
- 9 Memetic Form and Memetic Meaning
- 10 Memetic Discourse on Social Media Platforms
- 11 Memes and Advertising
- 12 One Does Not Simply Draw a Conclusion
- References
- Index
5 - Memetic Grids
Published online by Cambridge University Press: 12 September 2025
Book contents
- The Language of Memes
- The Language of Memes
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- 1 Why Study Memes from the Linguistic Perspective?
- 2 Memes and Multimodal Figuration
- 3 Image Macro Memes
- 4 Labelling Memes
- 5 Memetic Grids
- 6 Memetic Use of Personal Pronouns
- 7 Say, Tell, and Be Like Meme Constructions
- 8 Embedding Discourse Spaces without Say Verbs
- 9 Memetic Form and Memetic Meaning
- 10 Memetic Discourse on Social Media Platforms
- 11 Memes and Advertising
- 12 One Does Not Simply Draw a Conclusion
- References
- Index
Summary
This chapter discusses a variety of presentation formats involving grids, which we tend to scan left to right, top to bottom. Some grids are scalar, structuring a graded sequence of experiences (for instance, formality of language, in Tuxedo Winnie the Pooh memes), or even correlating two scales as in the Political Compass meme we discuss. Others involve contrasts (as in Drake vertical grids), or structure discourse exchanges and narrative sequences in grids (among our examples here is the Anakin and Padmé meme). These different uses of grids allow Meme Makers to present and confront different behaviours, stances and attitudes which Meme Viewers take as prompts to construe a coherent, typically ironic, viewpoint from.
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- The Language of MemesPatterns of Meaning Across Image and Text, pp. 68 - 89Publisher: Cambridge University PressPrint publication year: 2025
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