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Published online by Cambridge University Press: 12 June 2025
This chapter offers a vision—a set of recommendations—for the development of journalism of excellence in the Metaverse. Quality journalism is essential for any social system to function effectively and it is just as vital in a virtual realm, such as the Metaverse. Quality here is defined in terms of the truthfulness of journalism that utilizes the affordances of the Metaverse platform, as outlined in the EM framework. The chapter also presents a framework for scholarly inquiry regarding that journalism. This research is vital to the continuing development, improvement, and understanding of Metaverse journalism.
Six Broad Lessons
The vision offered here comprises a set of six lessons drawing upon the analysis in the first seven chapters of the book. First, Metaverse journalism should build on a foundation of three core principles: editorial independence, ethical practice, and full transparency. These principles will fuel journalism in its pursuit of truth in the Metaverse and mitigate potential bias or errors in reporting.
Second, as the shape of Metaverse platforms continues to become more clear, news media need to stake a claim before these realms crystallize and virtual land is out of reach. By establishing a presence early, news media can not only contribute to the shape of the Metaverse but also ensure that its structure, systems, and function embrace independent journalism and freedom of digital press.
Third, reporting in the Metaverse represents both a unique challenge and opportunity for news media. By tapping into the dimensions of immersion, data, interactivity, multisensory communication, AI/data, Natural User Interface (NUI), and first-person perspective, Metaverse journalism can develop a new approach to reporting that delivers DINE, or dynamic immersive news experiences.
Fourth, journalists in the Metaverse need an evolved set of skills to be effective as both reporters and storytellers. Doing this will happen only if human journalists and news avatars can work in a complementary fashion, with human reporters drawing upon AI as a supplementary tool. Used wisely and ethically, AI can prove valuable for quality journalism in the digital vastness of the Metaverse.
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