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3 - Skilling the Writer

UX Writing and the Professionalization of (Elite) Language Work

from II - Establishing Status

Published online by Cambridge University Press:  24 July 2025

Lara Portmann
Affiliation:
University of Bern
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Summary

This chapter discusses how UX writers claim elite status through discursive processes of professionalization and skilling. In this case, I am specifically interested in how UX writers as members of a relatively new and emerging professional group define and legitimize their (language) work. The chapter draws on critical sociolinguistic research on language work as well as scholarship in the sociology of professions to examine how UX writers discursively legitimize and professionalize their own work. In my analysis, I observe the construction, codification, and indexing of ’writing-as-designing’ as a (supposedly) unique skill in UX writing, arguing that it is the (dis)avowal of skills through which UX writers can establish their professional field, a practice that is always also connected to particular value judgements. Ultimately, I connect this case study to broader questions of language work, suggesting that in order to understand not just the elite language work of UX writers but also hierarchies of language work more generally, it can be fruitful to broaden such scholarship with a view to professionalization and skilling.

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Publisher: Cambridge University Press
Print publication year: 2025

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  • Skilling the Writer
  • Lara Portmann, University of Bern
  • Book: The Cultural Politics of Digital User Experience Writing
  • Online publication: 24 July 2025
  • Chapter DOI: https://doi.org/10.1017/9781009540605.006
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  • Skilling the Writer
  • Lara Portmann, University of Bern
  • Book: The Cultural Politics of Digital User Experience Writing
  • Online publication: 24 July 2025
  • Chapter DOI: https://doi.org/10.1017/9781009540605.006
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Skilling the Writer
  • Lara Portmann, University of Bern
  • Book: The Cultural Politics of Digital User Experience Writing
  • Online publication: 24 July 2025
  • Chapter DOI: https://doi.org/10.1017/9781009540605.006
Available formats
×