Towards a Posthumanist Sociolinguistics of Digital Media
from Conclusion
Published online by Cambridge University Press: 24 July 2025
This final, concluding chapter of the book offers a reflection on what the production of digital media reveals about the cultural politics of these technologies. Drawing together the threads developed in the previous chapters, and especially UX writers’ own theorizations of language, I discuss the normative dimensions of interface design and make the case for a posthumanist approach to language in digital media interfaces. My central argument is simple: regardless of how people choose to use digital media, the software itself always posits an ideal way of using it – it entails an inbuilt ideal users have to respond to, even if that response is to contest the norm the software produces. In this way, focusing on the production of interface texts provides a valuable perspective on the broader cultural politics of digital media by theorizing UX writers, software, and users as part of a complex sociotechnical assemblage rather than as individual, disconnected agents.
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