This chapter investigates the normative impact of UX writers’ language work by discussing how they craft particular audiences through their work. As such, this chapter turns to the textual products that UX writers create. My analysis focuses on a particularly impactful example of this work, the texts produced for cookie consent notices. Examining the kinds of audiences and addressees that surface in and through these texts, I suggest, can help scholars consider how digital media entail not just traditional notions of audience design but also a more explicit and active crafting of audiences, whereby some people are constructed as audiences and others not. Specifically, I discuss how automated participant roles, the stylization of users, as well as the design of imposed interaction lead to an encoding of both specific participant roles as well as particular social identities in software interfaces. Ultimately, I suggest that this may be understood as a form of symbolic violence, whereby the software interface is used as a means to impose not just an interaction order but also a particular social order onto users.