This chapter focuses on the drill music genre, a subgenre of gangsta rap that was born in Chicago’s underground hip hop scene in the early 2010s. Using observation and interviews with drill artists, their managers and other support workers, it discusses the relational practices of hip-hop youth on social media. The chapter examines their work on social media toward acquiring “clout”– a digital form of influence described by emerging musicians as allowing them to leverage digital tools in building social and professional status, amplify authenticity, cultivate relations with fans, and connect to friends and other cultural producers. It analyses the practice of “capping” (strategic deception, exaggeration of toughness, desirability to women and financial wealth) as a relational strategy that respondents utilized to acquire clout. The chapter argues that capping is an example of how race, class, gender and geography influence the digital interactions of young people and how the social media practices of drill rappers add significantly to the understanding of the counterpublics arising from globalising social media.