Book contents
- Beer Law
- Beer Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Foreword
- Acknowledgements
- 1 About Beer, Beer Brewing, and Beer Law
- 2 Germany
- 3 Healthy Laws for Unhealthy Beers?
- 4 The Nordic Countries
- 5 Beer Seen through Intellectual Property Glasses, and Intellectual Property through Beer Glasses
- 6 Belgium as a Beer Country (or Beer as a Belgian Country?)
- 7 Consumer Protection and Unfair Competition Law
- 8 Czech Beer Culture
- 9 Contracts, Competition, International Trade, and the Environment
- 10 North America
- 11 Why Tax Beer
- 12 British and Irish Beer Traditions
- 13 Broader Lessons from the Regulation of Beer
- Postscript
- Bibliography
- Index
7 - Consumer Protection and Unfair Competition Law
Published online by Cambridge University Press: 26 September 2025
Book contents
- Beer Law
- Beer Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Foreword
- Acknowledgements
- 1 About Beer, Beer Brewing, and Beer Law
- 2 Germany
- 3 Healthy Laws for Unhealthy Beers?
- 4 The Nordic Countries
- 5 Beer Seen through Intellectual Property Glasses, and Intellectual Property through Beer Glasses
- 6 Belgium as a Beer Country (or Beer as a Belgian Country?)
- 7 Consumer Protection and Unfair Competition Law
- 8 Czech Beer Culture
- 9 Contracts, Competition, International Trade, and the Environment
- 10 North America
- 11 Why Tax Beer
- 12 British and Irish Beer Traditions
- 13 Broader Lessons from the Regulation of Beer
- Postscript
- Bibliography
- Index
Summary
Given the long history of beer production and distribution, the application of general unfair competition or fair trade practices law is not specific to beer but cases centre around traditions connected to locations and brewing methods in advertising and marketing and mirror the cultural importance of as well as conflicts with health and morals around beer. The goal of protecting consumers as well as competitors ultimately serves the purpose of preserving the competitive process with respect to the notion of its fairness. The cases mentioned show an effort to protect the quality of the production of beer. Beyond that, while beer-related cases can be found in any section of unfair competition law, the focus is on sanctioning geographical deceptions as a supplement to the application of trademark law.
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- Beer Law , pp. 124 - 136Publisher: Cambridge University PressPrint publication year: 2025
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