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14 - Drugs

Of Golden Eggs, Outrage, and What to Do When You Don’t Have a Clue

Published online by Cambridge University Press:  26 September 2025

Mark V. Pauly
Affiliation:
Wharton School, University of Pennsylvania
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Summary

This chapter deals with the economics of prescription drugs and of insurance coverage for them. Sellers of drugs have temporary market power because of patents. Drugs are supplied under a cost structure with high fixed costs of research, discovery, and approval followed by low marginal cost of producing additional units; this structure does not permit competitive markets to exist during the period of patient protection. Health systems buy drugs for inpatients in the usual way, but outpatient and pharmacy sold drugs are priced above marginal cost with prices often distorted by insurance coverage. The result can be high prices (though not necessarily increasing ones). A potential solution to the inefficiencies in this market is an agreement between insurers and drug sellers to buy a predetermined volume with the marginal price of additional units low or zero – the so called “Netflix” model. The intent of above-cost pricing for drugs is to encourage the supply of innovative products, but evidence on whether the current patient system in the US achieves an ideal outcome is lacking.

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Type
Chapter
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Applied Healthcare Economics
Unexpected Insights for Management and Policy
, pp. 308 - 327
Publisher: Cambridge University Press
Print publication year: 2025

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  • Drugs
  • Mark V. Pauly, Wharton School, University of Pennsylvania
  • Book: Applied Healthcare Economics
  • Online publication: 26 September 2025
  • Chapter DOI: https://doi.org/10.1017/9781009606967.015
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  • Drugs
  • Mark V. Pauly, Wharton School, University of Pennsylvania
  • Book: Applied Healthcare Economics
  • Online publication: 26 September 2025
  • Chapter DOI: https://doi.org/10.1017/9781009606967.015
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Drugs
  • Mark V. Pauly, Wharton School, University of Pennsylvania
  • Book: Applied Healthcare Economics
  • Online publication: 26 September 2025
  • Chapter DOI: https://doi.org/10.1017/9781009606967.015
Available formats
×