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3 - Shading: Images and Their Associations

Published online by Cambridge University Press:  06 September 2025

Adrian Mackenzie
Affiliation:
Australian National University, Canberra
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Summary

What if platform edges, the tightly controlled programmatic access points and terminal interfaces, were not the most important ways to approach platforms? A different departure point lies elsewhere: in light and images. Images open some paths towards platform grounding, in view of their high level of artifice, the heavy investments in value regimes associated with images, and their entwining with particular images or bodies.

As in other chapters in this book, an experimental ontology centres on grounded or place-based relations. Locating the grounding of platforms in images is hard. One statement of the difficulty appears in Bruno Latour's account of ‘digital infrastructure’:

[I] t is rather unfortunate that just at the time when we seem to have lost our ground because of the climatic mutation, we are also collectively unsettled by the complete disconnect between older technics of inscriptions and the digital infrastructure that is now activating them from behind. Just at the time when we need to land on an earth that would give us some solidity, we also have to reconcile ourselves with a technical infrastructure for which we don't have the right bodily apparatus. (May 2019, 18)

At core, the difficulty is not that older techniques of inscription of speech and images have disconnected from platforms (‘digital infrastructure’), but the ‘bodily apparatus’ is not ‘right’. How did even one thing become an image? What dependencies and affiliations does the imbrication of images in ensembles entail?

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Type
Chapter
Information
1000 Platforms
Ensembles as Ontological Experiments
, pp. 42 - 67
Publisher: Bristol University Press
Print publication year: 2025

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