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Research Methods in Business Studies
5th edition
, University of Birmingham, , Norwegian School of Economics and Business Administration, Bergen-Sandviken, , University of Sussex
Online ISBN: 9781108762427
Online publication date:
17 January 2020
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
Research Methods and Applied Statistics
A Practical Guide to Conducting Research
, Eastern Connecticut State University
Coming soon
Online ISBN: 9781009361422
Expected online publication date:
October 2025
- Textbook
Students have an almost insurmountable task in understanding statistics in the psychological sciences and applying them to a research study. This textbook tackles this source of stress by guiding students through the research process, start to finish, from writing a proposal and performing the study, to analysing the results and creating a report and presentation. This truly practical textbook explains psychology research methods in a conversational style, with additional material of interest placed in focus boxes alongside, so that students don't lose their way through the steps. Every step is detailed visually with processes paralleled in both SPSS and R, allowing instructors and students to learn both statistical packages or to bridge from one to the other. Students perform hands-on statistical exercises using real data, and both qualitative and mixed-methods research are covered. They learn effective ways to present information visually, and about free tools to collect and analyse data.
Students have an almost insurmountable task in understanding statistics in the psychological sciences and applying them to a research study. This textbook tackles this source of stress by guiding students through the research process, start to finish, from writing a proposal and performing the study, to analysing the results and creating a report and presentation. This truly practical textbook explains psychology research methods in a conversational style, with additional material of interest placed in focus boxes alongside, so that students don't lose their way through the steps. Every step is detailed visually with processes paralleled in both SPSS and R, allowing instructors and students to learn both statistical packages or to bridge from one to the other. Students perform hands-on statistical exercises using real data, and both qualitative and mixed-methods research are covered. They learn effective ways to present information visually, and about free tools to collect and analyse data.
Page 1 of 1