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Part II focuses on cases related to tobacco control. Law, rights talk, and litigation have become regular features of tobacco control movements and public health campaigns aimed at reducing tobacco consumption worldwide, including in Japan and Korea. But are they enough to overcome the resource and information disadvantages tobacco control activists face when taking on the industry? Chapter 6 provides historical background on the tobacco epidemic, the multifaceted reasons the tobacco industry remains politically influential in both countries, the Framework Convention on Tobacco Control, and recent tobacco control measures—including taxation and pricing, limits on advertising, and new responses to electronic nicotine delivery systems.
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