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1 results

  • 4 - Claiming (Non-)Creativity

  • from II - Establishing Status
  • Lara Portmann, University of Bern
  • Book:
    The Cultural Politics of Digital User Experience Writing
    Published online:
    24 July 2025
    Print publication:
    07 August 2025, pp 84-108

  • Summary

    This chapter examines how UX writers demarcate their own profession by differentiating it from other kinds of language work, with a particular view to how UX writers frame their work as creative or not. Following recent scholarship in sociocultural linguistics, I argue that creativity is not just a technical, linguistic accomplishment but also a discursive strategy. Drawing on interview data, I discuss how these elite language workers strategically deploy discourses of creativity to fashion their professional identity. In my analysis, I show how it is not just their claims to creativity but also – or perhaps especially – their claims to non-creativity that matter for demarcating both their language work and their position or status vis-à-vis other language workers. I end by connecting my case study to the broader question of status and privilege in language work, arguing that an analysis of the rhetorics of creativity can help sociocultural linguists better understand hierarchies within and between different kinds of language work.