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Luxury retailers emphasize aesthetic value of their products and sell them at ultra-high margins. Therefore, they are less sensitive to supply–demand mismatches than fast-fashion retailers. Luxury brands have different supply chain priorities than perfectly matching supply with demand. This chapter presents crucial aspects of luxury supply chains that are centered around demand management, supply chain transparency, and circular operations management. It also discusses the potential of blockchain for luxury supply chains as this technology can address the problems regarding supply chain transparency and circularity.
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