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Around the turn of the twentieth century, politicians operated within an increasingly hybrid system of media politics. Media became a mass phenomenon, gained commercial and journalistic independence, and assertively claimed to represent public opinion. This chapter sets the scene by describing this diversifying media environment in which politicians operated. It highlights the technological advances that enabled ‘mass’ media; censorship and freedom of the press; media landscapes including political and religious newspapers, as well as regional, national, and transnational news flows; the commercialization of media; and changing journalistic cultures. These developments interconnected with social changes such as increasing literacy and urbanization; democratization and a bolstered notion of public opinion; and a reflexive modernity. Media became increasingly hybrid in terms of interacting media technologies and formats, political and commercial newspapers, and their social and political functions. This media hybridity defined the new transnational system of media politics that political figures inhabited around 1900.
The term 'publishing', used to denote a discrete and stable commercial practice, dates from the first quarter of the nineteenth century. The years of Romanticism saw the English book trade change from a craft to something that might plausibly be called an industry. By the last quarter of the eighteenth century the British book trade had enjoyed a long period of stability. A considerable proportion of the increase in publishing is accounted for by the expansion of commercial novel publishing. Publishing had always been concentrated in London, indeed, it was virtually a metropolitan monopoly until the mid-eighteenth century. As some firms concentrated on publishing, so others saw new opportunities in the old enterprises of retailing and wholesaling. At the end of the eighteenth century the law, practices and constitution of the book trade had already changed profoundly, and its market had expanded enormously. Printing was undergoing its own industrial revolution.
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