Richard Nixon won a narrow popular and electoral vote victory in 1968. This article investigates whether newspaper endorsements, which heavily favored Nixon, were pivotal in his victory. Utilizing the shift in endorsements between 1964 and 1968, we find a sizable endorsement effect. This estimated effect was large enough to be pivotal: eliminating Nixon’s endorsement advantage would have deprived him of an Electoral College victory, resulting in a contingent election. Alternatively, if newspapers had endorsed his opponent, Hubert Humphrey, at the same rates they endorsed Johnson in 1964, Humphrey would have won the Electoral College.