Over the twentieth century, the Vienna Philharmonic—Austria’s flagship musical institution—became a leading player in global musical life through intercontinental touring, the distribution of recordings, and the establishment of “Austrianness” as a global brand. By framing the mobility of musicians as “world practices,” this article investigates the driving forces behind an Austrian ensemble going global. It understands the Philharmonic’s relation to the music world as an entangled history of globalizing tour destinations, cultural diplomacy, non-European audiences, the agents and interests in the music market, and musical branding. The attitudes that become visible in relation to the musicians’ global mobility and their reluctance to admit non-European players bear witness to the disruptive dimensions of world practices. In conclusion, this article proposes the Philharmonic’s entanglements with Europe, the Americas, East Asia, and the Middle East as an entry point for writing a global history of twentieth-century Austrian culture.