Savignon writes in her book, Communicative Competence Theory and ClassroomPractice: Texts and Contexts in Second Language Learning (2nd ed.), that thecommunicative approach to language teaching has become so popular that many materialsdevelopers have jumped on the bandwagon, claiming a communicative focus to their materials.She writes, “What ‘nutritious’ and ‘natural’ are today tobreakfast foods, ‘communicative’ and ‘functional’ are to languagetexts. How much change has actually taken place is debatable. Just as cereals containing‘all natural’ honey are no less sweet, so ‘asking questions’ may beno more than a new label for an old unit on the formation of the interrogative” (p.138).