This paper argues that CALL practitioners need to remain constantly aware of the political context in which they operate, so that they can the better exploit opportunities to win funding, gain status for their activities and generally succeed more often in the prime aim of enhancing the practice of language learning. It seeks to situate EUROCALL's own activity as an organisation at an important point of convergence in the global context. It concludes with some quasi political advice both for individuals and for the organisation as a whole.