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What can and cannot be achieved by advertising

Published online by Cambridge University Press:  28 February 2007

Ann Burdus
Ann Burdus
Affiliation:
Health Education Authority, Hamilton House, Mabledon Place, London WC1H 9TX
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Abstract

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Information

Type
Symposium on ‘Nutrition influences in the 1990s’
Information
Proceedings of the Nutrition Society , Volume 49 , Issue 3 , October 1990 , pp. 403 - 409
Copyright
Copyright © The Nutrition Society 1990

References

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Joyce, T. (1967). What do we know about how advertising works? In The Market Researcher Looks At The Way Advertising Works, vol. 2. pp. 90–127. Amsterdam: ESOMAR.Google Scholar
Joyce, T. (1971). Further thoughts on advertising research. In Translating Advanced Advertising Theories into Research Reality, pp. 275–293. Amsterdam: ESOMAR.Google Scholar
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Ogilvy, D. (1978). Blood, Brains and Beer. New York: Atheneum.CrossRefGoogle Scholar