Hostname: page-component-54dcc4c588-r5qjk Total loading time: 0 Render date: 2025-10-12T16:54:40.753Z Has data issue: false hasContentIssue false
  • English
  • Français

Design strategies to facilitate second-hand clothing acquisition

Published online by Cambridge University Press:  16 May 2024

Marie Das ,
Ingrid Moons  and
Els Du Bois
Marie Das*
Affiliation:
Faculty of Design Sciences, University of Antwerp, Belgium
Ingrid Moons
Affiliation:
Faculty of Business and Economy, University of Antwerp, Belgium
Els Du Bois
Affiliation:
Faculty of Design Sciences, University of Antwerp, Belgium
*
marie.das@uantwerpen.be

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

Extensive research found many barriers and drivers in second-hand clothing (SHC) acquisition. This study explores their relationships and the role of design in enhancing SHC experiences. 16 semi-structured interviews revealed insights into personal experiences and emotions. Customer journey mapping highlighted 5 design interventions: a. effective branding and marketing, b. appealing clothing presentation, c. facilitating garment search, d. aiding quality inspection, and e. optimizing price-quality balance. Future, quantitative, research is needed to confirm the findings for a wider public.

Keywords

second-hand clothingpurchase behaviourbehavioural designuser experiencecircular economy

Information

Type
Human Behaviour and Design Creativity
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 935 - 944
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

References

Bhardwaj, V. and Fairhurst, A. (2010), “Fast fashion: response to changes in the fashion industry”, The International Review of Retail, Distribution and Consumer Research, Vol. 20 No. 1, pp. 165–173, https://dx.doi.org/10.1080/09593960903498300.CrossRefGoogle Scholar
Camacho-Otero, J., Pettersen, I.N. and Boks, C. (2020), “Consumer engagement in the circular economy: Exploring clothes swapping in emerging economies from a social practice perspective”, Sustainable Development, John Wiley and Sons Ltd, Vol. 28 No. 1, pp. 279–293, https://dx.doi.org/10.1002/sd.2002.Google Scholar
Cervellon, M.-C. and Vigreux, E. (2018), “Narrative and Emotional Accounts of Secondhand Luxury Purchases Along the Customer Journey”, pp. 79–95, https://dx.doi.org/10.1007/978-3-319-71985-6_6.CrossRefGoogle Scholar
Dressr. (2023), “Dressr”, available at: https://dressr.be/ (accessed 22 September 2023).Google Scholar
Ellen Macarthur Foundation. (2017), A New Textiles Economy: Redesigning Fashion's Future.Google Scholar
Essentiel Antwerp. (2023), “RE-SSENTIEL”, available at: https://re-ssentiel.com/nl/?gclid=Cj0KCQjwj_ajBhCqARIsAA37s0zDF_lsGMb-anPRd7GuV3Y8cCWuBbERN-BQrVluRYuzOzPzar9vGyUaAnOpEALw_wcB (accessed 5 June 2023).Google Scholar
Ferraro, C., Sands, S. and Brace-Govan, J. (2016), “The role of fashionability in second-hand shopping motivations”, Journal of Retailing and Consumer Services, Elsevier Ltd, Vol. 32, pp. 262–268, https://dx.doi.org/10.1016/j.jretconser.2016.07.006.CrossRefGoogle Scholar
Gibbons, S. (2018), “Empathy Mapping: The First Step in Design Thinking”, Nielsen Norman Group, 14 January, available at: https://www.nngroup.com/articles/empathy-mapping/#:∼:text=Definition%3A%20An%20mpathy%20map%20is,empathy%20mapping%20and%20its%20uses (accessed 18 September 2023).Google Scholar
Hur, E. (2020), “Rebirth fashion: Secondhand clothing consumption values and perceived risks”, Journal of Cleaner Production, Elsevier Ltd, Vol. 273, https://dx.doi.org/10.1016/j.jclepro.2020.122951.Google Scholar
Jung Chang, H., Yan, R.-N., Eckman, M. (2014), “Moderating effects of situational characteristics on impulse buying”, International Journal of Retail & Distribution Management, Vol. 42 No. 4, pp. 298–314, https://dx.doi.org/10.1108/IJRDM-04-2013-0074.CrossRefGoogle Scholar
Koszewska, M. (2018), “Circular Economy - Challenges for the Textile and Clothing Industry”, Autex Research Journal, Sciendo, Vol. 18 No. 4, pp. 337–347, https://dx.doi.org/10.1515/aut-2018-0023.CrossRefGoogle Scholar
Laitala, K. and Klepp, I.G. (2018), “Motivations for and against second-hand clothing acquisition”, Clothing Cultures, Intellect, Vol. 5 No. 2, pp. 247–262, https://dx.doi.org/10.1386/cc.5.2.247_1.CrossRefGoogle Scholar
Lemon, K.N. and Verhoef, P.C. (2016), “Understanding Customer Experience Throughout the Customer Journey”, Journal of Marketing, Vol. 80 No. 6, pp. 69–96, https://dx.doi.org/10.1509/jm.15.0420.CrossRefGoogle Scholar
Marques, A.D., Marques, A. and Ferreira, F. (2020), “Homo Sustentabilis: circular economy and new business models in fashion industry”, SN Applied Sciences, Springer Nature, Vol. 2 No. 2, https://dx.doi.org/10.1007/s42452-020-2094-8.Google Scholar
McKinsey. (2020), Fashion On Climate: How the Fashion Industry Can Urgently Act to Recude Its Greenhouse Gas Emissions.Google Scholar
McNeill, L. and Moore, R. (2015), “Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice”, International Journal of Consumer Studies, Vol. 39 No. 3, pp. 212–222, https://dx.doi.org/10.1111/ijcs.12169.CrossRefGoogle Scholar
Mortelmans, D. (2007), Handboek Kwalitatieve Onderzoeksmethoden, Acco.Google Scholar
Mukherjee, S. (2015), Environmental and Social Impact of Fashion: Towards an Eco-Friendly, Ethical Fashion, International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), Vol. 2.Google Scholar
Niinimäki, K. (2017), “Fashion in a Circular Economy”, Sustainability in Fashion, Springer International Publishing, Cham, pp. 151–169, https://dx.doi.org/10.1007/978-3-319-51253-2_8.CrossRefGoogle Scholar
Niinimäki, K. and Durrani, M. (2020), “Repairing Fashion Cultures: From Disposable to Repairable”, Transitioning to Responsible Consumption and Production, pp. 153–167, https://doi.org/10.3390/books978-3-03897-873-2-8.CrossRefGoogle Scholar
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T. and Gwilt, A. (2020), “The environmental price of fast fashion”, Nature Reviews Earth and Environment, Springer Nature, 1 April, https://dx.doi.org/10.1038/s43017-020-0039-9.CrossRefGoogle Scholar
Plutchik, R. (1980), “A General Psychoevolutionary Theory of Emotion”, Theories of Emotion, Elsevier, pp. 3–33, https://dx.doi.org/10.1016/b978-0-12-558701-3.50007-7.CrossRefGoogle Scholar
Reed, K. (2020), “The Then and Now of Second-Hand Shopping”, The Courtauld, 20 November, available at: https://sites.courtauld.ac.uk/documentingfashion/2020/11/20/the-then-and-now-of-second-hand-shopping/ (accessed 12 September 2023).Google Scholar
SANVT Journal. (2022), “The meaning & history of fast fashion”, SANVT Journal, 9 May, available at: https://sanvt.com/blogs/journal/fast-fashion-explained-meaning-and-history (accessed 12 September 2023).Google Scholar
Takens, J., Brants, M., Lenaerts, M., Smet, K., Spaeper, V. and Talboom, S. (2023), De Duurzame Modemonitor, Mechelen.Google Scholar
Terzioğlu, N. (2021), “Repair motivation and barriers model: Investigating user perspectives related to product repair towards a circular economy”, Journal of Cleaner Production, Elsevier Ltd, Vol. 289, https://dx.doi.org/10.1016/j.jclepro.2020.125644.Google Scholar
ThredUP. (2023), Resale Report.Google Scholar
Wang, B., Fu, Y. and Li, Y. (2022), “Young consumers’ motivations and barriers to the purchase of second-hand clothes: An empirical study of China”, Waste Management, Elsevier Ltd, Vol. 143, pp. 157–167, https://dx.doi.org/10.1016/j.wasman.2022.02.019.CrossRefGoogle Scholar
WRAP. (2017), Valuing Our Clothes: The Cost of UK Fashion.Google Scholar
Zaman, M., Park, H., Kim, Y.K. and Park, S.H. (2019), “Consumer orientations of second-hand clothing shoppers”, Journal of Global Fashion Marketing, Routledge, Vol. 10 No. 2, pp. 163–176, https://dx.doi.org/10.1080/20932685.2019.1576060.CrossRefGoogle Scholar