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Adopting Bricolage to Overcome Resource Constraints: The Case ofSocial Enterprises in Rural India

Published online by Cambridge University Press:  03 July 2019

Pradeep Kumar Hota Open the ORCID record for Pradeep Kumar Hota [Opens in a new window] ,
Sumit Mitra  and
Israr Qureshi
Pradeep Kumar Hota*
Affiliation:
LM Thapar School of Management, TIET, India
Sumit Mitra
Affiliation:
Indian Institute of Management Kozhikode, India
Israr Qureshi
Affiliation:
The Australian National University, Australia
*
Corresponding author: Pradeep Kumar Hota (Pradeep.hota@gmail.com)
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Abstract

Social enterprises (SEs) primarily aim to create social value, that is, togenerate benefits or reduce costs for society, while maintaining financialsustainability. Owing to their unique operating conditions and organizationalcharacteristics, SEs face more severe resource challenges than their commercialcounterparts. These challenges are exacerbated for SEs operating in emergingeconomies with complex social contexts. Overcoming these resource constraintsand social challenges is vital for SEs to achieve their mission. Using aninductive multiple case-study approach, we identify a unique bricolage solutionfor achieving the dual objectives of SEs. Our findings suggest that identifyinglocally embedded village level entrepreneurs is a bricolageactivity that social entrepreneurs leverage in the resource constrainedenvironment of emerging economies, especially for the social enterprises thatare active in the villages but were founded by social entrepreneurs who are notfrom these villages. This article therefore contributes to both socialentrepreneurship literature as well as entrepreneurial bricolage literature andhas important implications for future research and practice.

摘要

社会企业的主要目标在于创造社会价值，即在维持财务可续性的同时，为社会创造利润或减少成本。由于社会企业独特的运营条件和组织特征，它们比商业企业遇到更为严峻的资源挑战。而在复杂社会环境下的新兴经济体中运营的社会企业，这些挑战更为严重。克服这些资源和社会挑战对社会企业实现使命至关重要。我们采用归纳性的多案例方法发现，社会企业在实现双重目标的过程中采用了一种独特的拼贴方案。我们的发现表明，找出嵌入在当地的乡村水平的企业家，是社会企业家在新兴经济的资源约束环境下可以利用的一种拼贴活动，尤其对于那些活跃在乡村但创立者又不是来自这些乡村的社会企业而言更是如此。这篇文章既对于社会企业创业和创业拼贴的文献做出了贡献，也对于未来的研究和实践具有重要意义。

Аннотация

Социальныепредприятия(СП) впервуюочередьстремятсясоздаватьсоциальныеблага, аименнополучатьвыгодуилиснижатьзатратыдляобщества,сохраняяприэтомфинансовуюустойчивость.Ввидуэтихуникальныхусловийработыиорганизационныхособенностей,СПсталкиваютсяс болеесерьезнымнедостаткомресурсов,чемкоммерческиепредприятия.Этипроблемыусугубляютсядля СП,которыеработаютвстранахсразвивающейсяэкономикойвсложныхсоциальныхусловиях.ПреодолениеэтихресурсныхограниченийисоциальныхпроблемжизненнонеобходимодлявыполнениямиссииСП.Используяиндуктивныйподход,основанныйнамножественныхтематическихисследованиях,мынаходимуникальноерешениебриколажадлядостижениядвуединыхцелейСП. Наширезультатыпоказывают,чтоидентификацияместныхпредпринимателейнауровнеселаявляетсябриколажнойдеятельностью,которуюсоциальныепредпринимателииспользуютвразвивающихсястранахвусловияхнехваткиресурсов,особенновслучаесоциальныхпредприятий,которыеработаютвдеревнях,но былиоснованысоциальнымипредпринимателями,которыенеявляютсявыходцамииз этихдеревень.Такимобразом,даннаястатьявноситсвойвкладкак влитературупосоциальномупредпринимательству,так и влитературупобриколажупредпринимателей,а такжеделаетважныевыводыдлябудущихнаучныхисследованийипрактическойдеятельности.

Resumen

Las empresas sociales (ES) tienen como objetivo principal crear valor social, osea, generar beneficios o reducir los costos para la sociedad, al mismo tiempoque mantienen la sostenibilidad financiera. Debido a sus condicionesúnicas de operación y características deorganización, las empresas sociales enfrentan desafíos derecursos más severos que sus contrapartes comerciales. Estosdesafíos son exacerbados para las empresas sociales que operan eneconomías emergentes con contextos sociales complejos. Superar estaslimitaciones de recursos y desafíos sociales es vital para que lasempresas sociales logren su misión. Usando un enfoque de estudio decaso múltiple inductivo, identificamos una solución debricolaje única para lograr los objetivos duales de las empresassociales. Nuestros hallazgos sugieren que la identificación deemprendedores a nivel de aldea localmente insertados es unaactividad de bricolaje que los emprendedores sociales apalancan en el entorno derecursos limitados de las economías emergentes, especialmente paralas empresas sociales que están activas en las aldeas pero que fueronfundadas por emprendedores sociales que no son de estas aldeas. Esteartículo por lo tanto contribuye tanto a la literatura deemprendimiento social como a la literatura de bricolaje empresarial y tieneimplicaciones importantes para la investigación y lapráctica futuras.

Keywords

bricolageemerging economiesqualitative researchresource mobilizationsocial enterprise拼贴新兴经济定性研究资源调动社会企业бриколажразвивающиесяэкономикикачественныеисследованиямобилизацияресурсовсоциальноепредприятиеbricolajeeconomías emergentesinvestigación cualitativamovilización de recursosempresa social

Information

Type
Special Issue Articles
Information
Management and Organization Review , Volume 15 , Special Issue 2: Doing Qualitative Research in Emerging Markets , June 2019 , pp. 371 - 402
Copyright
Copyright © The International Association for Chinese Management Research 2019 

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Footnotes

Accepted by: Senior Editor Shameen Prashantham

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