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Kiwi International Airlines: Judo Strategy and its Limits

Published online by Cambridge University Press:  18 September 2015

Stephen Bowden
Stephen Bowden*
Affiliation:
Department of Strategic Management, University of Waikato Management School, Private Bag 3105, Hamilton, New ZealandPhone: +64 7 838 4472, Fax:+64 7838 4356, Email: sbowden@waikato.ac.nz
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Abstract

The story of Kiwi International Airlines is a brief one. Begun on a 'shoe-string’ in 1994 by Ewan Wilson, the airline had collapsed by 1996. But during that brief time Kiwi Airlines had a dramatic effect on trans-Tasman airfares. This case is designed to allow a discussion of the reasons behind Kiwi Airlines initial success and ultimate failure. The case is particularly suited to explaining the concept of Judo economics or Judo strategy.

Information

Type
Research Article
Information
Journal of Management & Organization , Volume 9 , Issue 2 , January 2003 , pp. 1 - 7
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2003 

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References

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