José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentesand Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.
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José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentesand Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.
Published online by Cambridge University Press:
24 October 2016
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