Hostname: page-component-cb9f654ff-h4f6x Total loading time: 0 Render date: 2025-08-22T20:53:30.729Z Has data issue: false hasContentIssue false
  • English
  • Français

The effect of price increases on contraceptive sales in Bangladesh

Published online by Cambridge University Press:  31 July 2008

Robert L. Ciszewski  and
Philip D. Harvey
Robert L. Ciszewski
Affiliation:
Population Services International and DKT International, Washington, DC, USA
Philip D. Harvey
Affiliation:
Population Services International and DKT International, Washington, DC, USA
Get access Rights & Permissions [Opens in a new window]

Summary

In April 1990, the prices of five brands of contraceptives in the Bangladesh social marketing project were increased, by an average of 60%. The impact on condom sales was immediate and severe, with sales for the following 12 months dropping by 46% from the average during the preceding 12 months. The effect on oral contraceptive sales was less dramatic: average sales in the year following the increases dropped slightly despite a previously established pattern of rapidly rising sales. There appears no reasonable combination of events other than the price increase itself to explain most of the difference.

Information

Type
Research Article
Information
Journal of Biosocial Science , Volume 26 , Issue 1 , January 1994 , pp. 25 - 35
Copyright
Copyright © 1994, Cambridge University Press

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Article purchase

Temporarily unavailable

References

Davies, J. (1992) Many Sathi Users Drop Out after Price was Doubled.Population Services International, Washington, DC.Google Scholar
Davies, J. & Louis, T. D. J. (1977) Measuring the effectiveness of contraceptive marketing programs: Preethi in Sri Lanka. Stud. Fam. Plann. 8, 82.CrossRefGoogle ScholarPubMed
Lande, R. E. & Geixer, J. S. (1991) Paying for Family Planning. Population Reports, Series J, 39. Johns Hopkins University, Baltimore.Google Scholar
Lewis, M. A. (1985) Pricing and Cost Recovery Experience in Family Planning Programs. World Bank Staff Working Papers 684. Population and Development Series, 9. Washington, DC.Google Scholar
Lewis, M. A. (1986) Do contraceptive prices affect demand? Stud. Fam. Plann. 17, 3.CrossRefGoogle ScholarPubMed
Liskin, L., Wharton, C.,Blackburn, R. & Kestelman, P. (1990) Condoms-Now More than Ever. Population Reports, Series H, 8. Johns Hopkins University, Baltimore.Google Scholar
Schellstede, W. P. & Ciszewski, R. L. (1984) Social marketing of contraceptives in Bangladesh. Stud. Fam. Plann. 15, 1.CrossRefGoogle ScholarPubMed
Tipping, S. (1989) Use of a Pilot Test Market to Determine Packaging and Price levels for Commercial Contraceptives in Liberia. SOMARC Occasional Papers 8. Futures Group,Washington, DC.Google Scholar