Around the mid-19th century, the cigarette, the latest fashion in tobacco consumption, gained popularity in Egypt, as it did globally and throughout the Ottoman Empire. Some fifty years later, the cigarette had become the predominant smoking preference in Egypt, and luxury Egyptian cigarettes were being exported around the world. Indeed, Egyptian and Turkish brands played a significant role in introducing cigarettes to different parts of the globe and thus in shaping world cigarette production. This article sets out to tell the fascinating story of the luxury Egyptian cigarette and uses this case to reflect on the development of modern markets in Egypt.