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Farmers' markets and the local community: Bridging the formal and informal economy

Published online by Cambridge University Press:  30 October 2009

T.A. Lyson ,
G.W. Gillespie Jr  and
D. Hilchey
T.A. Lyson
Affiliation:
Professor of Rural Sociology, Cornell University, Ithaca, NY 14853.
G.W. Gillespie Jr
Affiliation:
Senior Research Associate, Department of Rural Sociology, Cornell University, Ithaca, NY 14853.
D. Hilchey
Affiliation:
Agricultural Development Specialist, Farming Alternatives Program, Cornell University, Ithaca, NY 14853.
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Abstract

Farmers' markets are important but inadequately studied contributors to local economies. They allow individual entrepreneurs and their families to contribute to the economic life of local communities by providing goods and services that are not readily available through formal, mass markets, and they bring producers and consumers together to solidify bonds of local identity and solidarity. Using data collected from 115 farmers' market vendors in three regions of New York in 1993, we examined the characteristics and operations of three categories of vendors: full-time growers, part-time growers, and non-grower artisans and craftspeople. Drawing on theories of mass production and mass markets, we show how farmers' markets represent intermediate social structures that bridge the formal and informal sectors of the economy.

Keywords

direct marketingcommunity development

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Type
Articles
Information
American Journal of Alternative Agriculture , Volume 10 , Issue 3 , September 1995 , pp. 108 - 113
Copyright
Copyright © Cambridge University Press 1995

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