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  3. The Politics of Time and Youth in Brand India
Publisher:
Anthem Press
Online publication date:
March 2014
Print publication year:
2013
Online ISBN:
9780857281135
Series:
Diversity and Plurality in South Asia
Subjects:
Film, Media, Mass Communication, Media, Mass Communication
Information

Book description

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

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