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  3. Multimedia Comprehension
  • Cited by 6
Publisher:
Cambridge University Press
Online publication date:
February 2023
Print publication year:
2023
Online ISBN:
9781009303255
DOI:
https://doi.org/10.1017/9781009303255
Subjects:
Education, Education, History, Theory, Psychology, Educational Psychology
Information

Book description

Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.

Reviews

‘As befits a research volume, the book features an extensive bibliography, and the text is well referenced. Yet the book is readable and should be accessible to nonspecialists. It is recommended for academic libraries supporting cognitive sciences as approached through several disciplines. … Recommended.’

D. Z. Spicer Source: Choice

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