from Part II - Understanding Cultural Norms and References
Published online by Cambridge University Press: 08 October 2025
At what time does the afternoon start, at 1 p.m. or 3 p.m.? Language understanding requires the ability to correctly match statements to their real-world meaning. This mapping process is a function of the context, which includes various factors such as location and time as well as the speaker’s and listeners’ backgrounds. For example, an utterance like, “It is hot today,” would mean different things were it expressed in Death Valley versus Alaska. Based on our background and experiences, people have different interpretations for time expressions, color descriptions, geographic expressions, qualities, relative expressions, and more. This ability to map language to real-world meaning is also required from the language technology tools we use. For example, translating a recipe that contains instructions to “preheat the oven to 180 degrees” requires a translation system to understand the implicit scale (e.g. Celsius versus Fahrenheit) based on the source language and the user’s location. To date, no automatic translation systems can do this, and there is little “grounding” in any widely used language technology tool.
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