Tusculans 1 offers a multi-faceted refutation of the proposition ‘death is an evil’, accomplished in part through a detailed doxography of a wide range of philosophers of different schools. This survey is far from a jumble of contradictory views, however: Cicero avoids dogmatic insistence on the arguments of any single school and has instead crafted a minimally sectarian protreptic designed to convince readers of any philosophical persuasion that death is not an evil, an approach whose origin he traces back to Socrates’ reflections on death in Plato’s Apology. Furthermore, I argue that this approach amounts to a direct challenge to Cicero’s philosophical rivals, a group of Epicurean authors writing in Latin – including, I speculate, Lucretius – whom Cicero had criticiaed in several prefaces for their narrow-minded dogmatism. In Book 1 Cicero therefore tackles a topic of perennial interest, illustrates how philosophy can and should be written, and attempts to marginalise his Epicurean opponents.