Published online by Cambridge University Press: 30 October 2025
The myth of self-made success triumphed in the new millennium, incentivizing claims that are impervious to reality. Prominent examples include George W. Bush, Donald Trump, and Kylie Jenner, who began their lives in great financial and social wealth, yet they all believe they were self-made. Bush and Trump endorsed policies that lowered taxes for elites but cut programs that served everyone else, arguing that taxes punish success and social support programs foster irresponsibility. The myth eased reducing constraints on financial exploits, making possible both great fortunes and economic crises, such as the Great Recession that began in 2007 and led to taxpayers’ bailouts of private institutions. The megahit reality TV show Shark Tank displayed the myth on steroids, starring “self-made” entrepreneurs. In contrast, the despair of struggling people accused of self-made failure and willful irresponsibility has been deadly. Such accusations can be profitable, as J.D. Vance’s career has shown. This myth-made culture ignores the communities and institutions that make wealth generation possible. It frees tycoons to acquire and donate large fortunes, garnering acclaim as philanthropists.
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